Anyone aiming for success in SEO uses their expertise to reach you. Therefore, finding functional and free SEO tools is not as easy as it might seem

You decided to create your own website. Everyone around you talks about how easy it is to create amazing websites for free. However, when it came to practice, you realized that establishing low-cost websites is not as simple as it seems. Once you dive into the world of search engine optimization (SEO), you'll likely encounter difficulties in finding free SEO tools.

Anyone aiming for success in SEO uses their expertise to reach you. Therefore, finding functional and free SEO tools is not as easy as it might seem. However, through in-depth research, you can discover free SEO tools that allow you to monitor and improve your website's visibility, analyze keywords, and optimize content.

All this can be done without the need to purchase expensive licenses. Naturally, as your project gains momentum, you may gradually opt for paid solutions. But during the learning and initial stages of SEO, or when working on hobby or personal projects, or in the early stages of your endeavors, using free SEO tools will allow you to improve your site effectively without additional costs.

What is Website Optimization?

Website optimization is the process of modifying various elements of the site to enhance its visibility in search engine results. You can achieve this by researching and selecting relevant keywords related to the site's content, which users frequently search for.

Based on these keywords, you should create valuable, original, and engaging content that aligns with the interests of your target audience. It is important to use clear and user-friendly URLs containing keywords, and to use appropriate headings (H1, H2, H3) for the hierarchical structure of information on the page, and to use ALT attributes for images and graphics.

This is known as on-page SEO, which involves actions directly taken on your site to improve it effectively. You also need to implement several off-page SEO activities.

In addition to creating logical relationships between the various pages on your site, you should focus on link building, i.e., obtaining high-quality links leading to your site from other reputable sources.

Efficient page loading is another important aspect that affects user experience. You can achieve this by optimizing graphics, using a reasonable number of plugins and lightweight themes, and investing in fast WordPress hosting to ensure your site loads quickly.

Responsive web design, specifically designed for mobile devices, is also crucial. Google follows the mobile-first indexing principle, meaning that the site's indexing is primarily based on the mobile version.

Using SEO Tools

You can carry out many aspects of website optimization independently. However, there are some areas where the benefits of technical advantages are worth considering. You can create a keyword list manually with considerable effort by visiting competitor websites and noting down titles and anchor texts... But why go through all that trouble when you can accomplish the same task faster with the help of tools?

Remember to use Google tools like Google Analytics, Ads, Metrics, or SERP. Even professional business projects rely on them, and they are entirely free.

As I promised, I have compiled a list of free SEO tools that you can use to improve your site. Without further ado, here are four tools that can undoubtedly help you enhance your site on a limited budget.